Amidst surprise in the market, the management of Dangote Cement Plc at the weekend assured Nigerians that it would evolve a monitoring process that would ensure that profiteers do not hijack the new price cut in cement so that it would benefit the end-users of the commodity.
Speaking in Lagos while unveiling its new cement bags redesigned in line with the demand of Standards Organisation (SON), the Group Managing Director of the company, Mr. Devakumar Edwin, explained that the new price regime was introduced in the best interest of Nigeria and her citizens who had all along been looking forward to it as manufacturers continued to increase their production capacities to meet and surpass national consumption need.
He said the price crash was the company’s contribution to supporting the federal government’s quest to reduce the overwhelming housing deficit in the country and the hope that the development would go a long way into assisting in this regard.
Edwin pointed out that reduction in the price of building materials, particularly cement, which is within the company’s control, is one of the strategies of reducing housing deficit.
The nation’s foremost cement manufacturer also unveiled its new product 32.5 cement grade as well as the new packaging as ordered by the SON for clear distinction among the various cement grades.
He said: “As part of our efforts to make cement affordable to the ordinary Nigerian, we announced a price slash on all our products last Friday. The new prices, which are exclusive of Value Added Tax (VAT), represent about 40 per cent discount on the prevailing market price, currently hovering around N1, 700. Consequently, a 50kilogram bag of 32.5 grade of Dangote Cement, now sells for N1, 000, while 50kg of the 42.5 Grade goes for N1, 150. It has always been our desire at Dangote Cement Plc to reduce the price of our products to enable many more Nigerians to build their own houses.”
Giving customers hope of sustaining the downward review in prices, he said: “Dangote Cement Plc will continue to appraise its pricing regime in Nigeria’s best interest, from time to time. We are an ethical organisation and we believe in putting our customers first, before profits. We believe in creating value for all our stakeholders in a sustainable manner. We will continue to pursue this philosophy.”
Edwin also debunked the claim in some quarters that the new standardisation in the cement sub-sector would lead to job loss, pointing out that if for anything it would lead to job creation.
“We were not producing 32.5 before but because of the standardisation, which comes with the need to offer all our customers the benefit of choice from out bouquet of products, we have introduced it. That is more work for more people.”
Dangote Cement, according to him, is on course towards consolidating its leadership position on the continent. Before the end of the year, the company will inaugurate four new cement plants in Senegal, Cameroun, Ethiopia and Zambia.
Other plants that are currently at various stages of completion in eight other African countries, would be inaugurated between next year and 2016.
Speaking in the same vein, Mr. Joseph Makoju, the Honorary Adviser to the President of Dangote Group and a seasoned operator in the cement sector, said the recent development in cement sector gave him a satisfaction.
While expressing happiness that Dangote Cement is leading the new price revolution, he stated that what the company had done was the first over his 40 years in the cement sector.
“I am satisfied with what is happening now. Gone are the days of scarcity when the price would skyrocket and far beyond the reach of the people. But today, we are celebrating a price cut which has never happened before. This is possible because of increase in the production capacity which has made Nigeria to be self-sufficient with opportunities for export to other countries. It is on record that Dangote cement led this efforts and he deserves commendation.”
A representative of the SON, Mrs Cynthia Ifeagwu, a Deputy Director and Special Assistant to the Director-General of SON, who witnessed the unveiling, lauded the initiative of the management of Dangote Cement for being the first to comply with the new packaging of cement.
She said SON had the mandate to protect Nigerians by ensuring that they have quality products to consumers and that the new standardisation was an effort at ensuring only quality products with the right application is what is offered to the people.
The SON boss warned that the organisation would implement to the letter the new guidelines of the cement standardisation both with the manufacturers and other stakeholders connected with the product.
“We will sanction and punish those who do not adhere to the guidelines and educate where necessary because some infractions could be as a result of ignorance and not deliberately,”
Ifeagwu appealed to other manufacturers of cement to follow suit because SON wanted a speedy compliance with the new packaging which was being carried out in line with global best practices.
Chief Marketing Officer, Dangote Industries Limited, Oare Ojeikere in his presentation, stated that the new product was in line with the directive of SON, which stipulates the uses of the three grades of cement.
According to him, the new cement product, 32.5 is to be used for plastering only as directed by the SON.
He called on builders to adhere to the directives, adding that standard for cement is not invented in Nigeria but follows global best practices.
Ojekere said using the right cement grade for blocks, columns, slabs and pillars is very important as it is easy to change leaking roof, broken doors, leaking plumbing but not the same for defective walls, columns, pillars and slabs.
He said as market leaders, Dangote Cement is at the forefront of the campaign to sanitise the building and construction sector.
A distributor, Alhaji Bala Muhammad Getso, Chairman, Giwa Dynamic Ventures Limited congratulated Dangote Cement for reducing the price of cement saying the company is protecting the ultimate users. According to him, it will be easy for people to build their houses more so the cement is delivered to their doorsteps.
Secretary of Bricklayers Association, Lagos State, Akinmoladum Olaniyi commended Dangote Cement for the price cut saying that it will create more jobs for members of his guild.
He explained that the nation would witness an increase in building and construction leading to more jobs.
Posted From iProdigy Group Nigeria(Dabibi Ori-ibim’s Blog).
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